Traveling with pets has become a new trend. Pet travel accessories belong to the scenario-based niche market, meeting the needs of portable travel and the safety and comfort of pets.

The emotional and ritualistic consumption brought about by the "personification" and "family-like" nature of pets mainly triggers emotional consumer goods during holidays.

The concept of pet care has shifted from "feeding" to "raising well", and health management has become more refined. It belongs to the pet health care field, meeting postoperative, post-illness or specific health management needs.